Case study: an AI marketing strategy platform for a web service

Context

A marketing strategy requires going through the market, competitors and audience by hand, and that takes weeks. The business also needs a working tool with versions, change history and export rather than just a document. And the result has to be ready to launch as it is, complete with a media plan, budgets and promotion channels.

Task

Build a platform that helps a business automatically assemble tailored marketing strategies from an analysis of the market, competitors and target audience.

Implementation

• Platform and client area: designed as a working tool for marketers, with strategy storage, versioning and document export
• Strategy creation flow: the user goes through the steps, data is gathered, and the market, competitors and target audience are analysed automatically
• Document assembly: a structured document with recommendations, a promotion plan and a media plan, on the web and as a PDF
• A built-in assistant inside the strategy: follow-up questions, change history, adding material directly in the platform
• Search demand data: month-by-month query dynamics with a year-on-year comparison, collected and calculated automatically
• Competitor review: proposition, sales volumes, positioning, visual identity and product comparison in one table
• Media plan with budget: a weekly promotion plan listing channel, task, budget and expected result
• Infrastructure and data storage

In production since 2026.

Results

• The business goes through the flow, describes itself and gets a finished strategy
• Market analysis, document assembly and version control sit in one place
• The system prepares a media plan with budget and channels, ready to launch as it is